(Skills)
A passion
for CRM.
Email has held my attention for years, starting with a fascination for crafting templates and growing into the engineering behind them. As a Braze technical lead, I work across design, development, and the problems that sit between them.
Personalisation is the part I care about most. Shaping content to each person is how a campaign looks considered and still earns a response.
(Stack)
Technical stack
Expertise / Skills
- 01HTML & CSS (Cross browser testing)
- 02Responsive Email Design
- 03Designing Emails
- 04Liquid Script, Webhooks
- 05Segmentation, Custom Attributes
- 06REST API Calls (Connected Content)
- 07JSON Events
Software
- 01Braze
- 02Adobe Campaign
- 03Dreamweaver
- 04Figma
- 05Litmus
- 06Email on Acid
- 07Taxi for Email
- 08Jira
- 09Confluence
- 10Postman
- 11Visual Studio
(Roadmap)
Career roadmap
Over the next 4 to 5 years, I aspire to become a dedicated CRM data engineer through self-directed learning. Below, I've listed the skills I'm actively pursuing to achieve this.
- 01Braze Super User & Learn LiquidDone
- 02Leverage API Calls for CRMDone
- 03JSON Data StructuresDone
- 04Learn FigmaDone
- 05Junior Python DeveloperIn progress
- 06Learn SQLIn progress
(Hobbies)
Hobbies
Apart from chauffeuring my two kids around, you'll often find me scaling walls at my local climbing center. I also have a passion for photography and dedicate any free time to editing photos. I enjoy taking my dog for walks. Over the last few years, I've been deeply interested in advancing my skills and continuously striving to learn more, all with the aim of furthering my growth as a CRM developer.